Finis is a Californian brand. "Because we understand that improving technique is the secret to swimming faster, our products help athletes of all levels master the basics as a means to achieving excellence." Simply put, we believe that any the world deserves the pleasure of swimming. We work hard to make water safety and competitive swimming more accessible. With the So More Can Swim initiative, a portion of every FINIS eyewear purchase is donated to organizations that make swimming more accessible.